What started as a trading company, is now a world leader in information and technology. Lee Byung-Chul founded the Samsung Company in 1938. Its headquarters are in Samsung town, near Gangnam Station in Seoul, South Korea. Samsung stepped into the electronic sector in the 1960’s. In the year 2000, it delved into the phone arena. By 2012, Samsung had become the king in the phone business.

Why Samsung?
Samsung phones offer a wide range to choose from.

The Rise
Samsung offers both wireless and cell phones in the US. The use of Samsung phones has enormously increased in the recent past. In the autumn of 2013, more than 61% people were using Samsung phones in the US. This increased to 64% in 2014. By spring 2016, Samsung phones claimed 69.55 % of the market. The Samsung S series phone is the most popular used version. S6, S7, S8, and S8+ are its variants.

Ups and Downs
Controversies surrounded Samsung phones recently. In 2016, a couple of accidents occurred that triggered these controversies. The Samsung Note 7 phone exploded and there were reports of overheating. The US government banned the use of Samsung Note 7 in flights. The devices found on board were confiscated. Samsung took up brisk measures to resolve the issue. They paid customers $100 in exchange for a new phone. Samsung rolled out a software update that rendered the smartphones useless.

Fighting Back
Samsung launched its Premium Care service. This was in response to the controversy over Note 7. Samsung promised premium care facility under this initiative. This was a reach out program to Samsung phone users, anywhere on the globe, and Samsung executives reach out to customers to help and follow the principle – we come to you even today. Now, the service is available 24/7 throughout the year. Samsung S8 and S8+ hit the market on April 21st, 2017. Executives promised to provide free premium care service for the first 30 days. Thereafter, the charge is slated to become be 11.99$ a month.

Samsung phones are still popular. The electronics giant is set to see a surge in sales with the newly launched S8 and S8+ series phones.